Tourism Prince George has reached a notable milestone on its path toward sustainable destination management. Following a year of rigorous evaluation, evidence-gathering, and external audit, the city has earned Bronze-level certifi cation through the GreenStep’s Sustainable Tourism program.
The certification process involved a detailed evaluation of Prince George’s performance across four key pillars of sustainability: environmental, socio-economic, natural and cultural, and destination management. This assessment is based on GreenStep’s Sustainable Tourism Destination Standard, which is aligned to the Global Sustainable Tourism Council and the 17 United Nations Sustainable Development Goals.
“Tourism Prince George’s certifi cation refl ects a genuine commitment to responsible, community-driven tourism practices. Their work sets a strong example for other destinations pursuing a more sustainable and thoughtful approach to destination management,” said Angela Nagy, President & CEO, GreenStep.
Tourism Prince George achieved bronze on the Sustainable Tourism standard after GreenStep’s assessor team reviewed substantial documentation and evidence, confirming its alignment with the assessment criteria. With this achievement now complete, Tourism Prince George becomes the latest addition to a growing list of Canadian destinations recognized under GreenStep’s Sustainable Tourism Destination program.
“Tourism Prince George is proud to see our destination earn Bronze-Level GreenStep Certifi cation. This achievement refl ects years of meaningful work by many community partners, including the City of Prince George, Northern BC Tourism Association, our post-secondary institutions and various local non-profi t organizations. Tourism Prince George is committed to integrating education, community partnerships, conservation eff orts and responsible resource management into our marketing, event attraction and destination development strategies. While this certifi cation is an important milestone, we recognize there is still much work ahead. We are ready to build on this momentum and continue striving for excellence by advancing sustainable destination management within our organization and throughout the community, region and beyond” said Scott McWalter, Executive Director,
About GreenStep:
Founded in 2008 in Canada, GreenStep transforms sustainability into a competitive advantage for businesses by helping them measure and reduce their carbon footprints and improve their sustainability performance. As a tech-enabled consulting firm, GreenStep pairs technology with a team of sustainability experts to provide a wide variety of services, including carbon measurement, energy studies, sustainability and net-zero strategy, action planning, and certifications. GreenStep has helped thousands of businesses across North America identify opportunities to go green while saving money, building their brand, and meeting the growing consumer and regulatory demand for responsible business. GreenStep is proud to be Climate Neutral Certifi ed, Living Wage Certified, Rainbow Registered, and a Certified B Corp.