Prince George city council received an update on the Downtown Strategy, including the proposed implementation approach Monday.
Under council direction and as advised via the 2020-2025 Economic Development Strategy, staff undertook an initiative to create a strategy for supporting business and development in the downtown core area in partnership with Downtown Prince George. The strategy document is now complete and was shared with council.
The strategy is focused on invigorating the downtown through a multi-faceted approach including marketing and placemaking. Downtown Prince George is leading the Strategy Implementation Team that will oversee the carryout of the overall strategy alongside partners Prince George Chamber of Commerce, Tourism Prince George, and the City with involvement of other specialized groups depending on individual initiatives.