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Glacier Media shutters Alaska Highway News and Dawson Creek Mirror

Next week will mark the final week for several newspapers in the northeast.

Glacer Media president, community media division, Peter Kvarnstrom, announced that the Alaska Highway News and the Dawson Creek Mirror will cease publishing.

“With the significant changes to the media landscape that we have lived through, we have now come to a place where the business model is no longer sustainable,” he said in a letter published on both newspapers’ websites. “We have continued to deliver strong readership throughout our time, but the advertising has shifted heavily to online platforms such as Facebook or Google.

“While we have participated in the digital media landscape and have grown our audience significantly, we have lost most of our advertising to those same digital platforms. These same platforms have helped us grow our audience engagement online, but we can no longer rely on the advertising revenue to keep our operations viable.”

Kvarnstrom didn’t say how many jobs will be cut, however the websites list seven people as being on staff.

The Mirror was founded in 1930 under the name the Peace Block News.

The Alaska Highway News was first published in 1943 by British Columbian newspaper icon Margaret “Ma” Murray.

The closures mark three newspapers that have shuttered in the northeast this fall with the independent Fort Nelson News closing its doors last month after 64 years in business.



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