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Monogram Communications brings home two national public relations awards

Monogram Communications CEO Alyson Gourley-Cramer.

Monogram Communications, a boutique agency based in northern B.C., has garnered significant
acclaim at the Canadian Public Relations Society’s annual Awards of Excellence in Whistler, at the society’s national conference.

The agency’s achievements were recognized with two national awards, including gold for best internal communications campaign and bronze for best new product or service, in collaboration with their client, BC Housing.

Monogram Communications’ outstanding work in enhancing employee-management relationships stood out in the fiercely competitive employee engagement/internal communications campaign of the year category.

The agency’s efforts centred around the research, design, and support of BC Housing’s intranet, followed by developing an internal communications strategy and campaign to incentivize its extensive employee group across the province to adopt and utilize the new platform. Monogram Communications rallied personnel around strategic planning by fostering unity, understanding, and alignment with the organization’s strategic plan and significantly improved employee morale, motivation, and interest in BC Housing during one of the most challenging times in the society’s history due to COVID-19.

Monogram Communications is a small agency located in northern B.C. The agency is small but mighty and has a national team of approximately 15 communications professionals, most with an average of 10-17 years of experience. For an agency of this size, with origins in a small community in B.C., to win two national awards is a notable achievement. Monogram competed against national agencies and organizations with up to 100+ employees and budgets of thousands in each category and made an indelible mark on the national PR professional landscape.

“I’m extremely proud of our achievements,” said Alyson Gourley-Cramer, founder and
 principal. “When I started Monogram, I had no idea how much we’d grow or the impact we’d
have nationwide, but I knew our focus on strong and purposeful work would ensure success for
our clients and our team. I’m grateful for the opportunity to work with clients like BC Housing
who recognize that working with a smaller PR/communications agency is not a deficiency, but a
real strength.”

The gold award for best internal communications campaign aptly reflects Monogram Communications’ commitment to designing strong and cohesive communications initiatives within large and medium-scale organizations within the province of B.C. and across Canada. The recognition further emphasizes the vital role of effective internal communications in cultivating a motivated and aligned workforce, leading to heightened productivity, connection, and overall organizational success.

The intranet project also garnered a bronze award in the new product or service launch category. Monogram focused on ensuring the intranet was designed with employees for their own use, using research, employee involvement and feedback loops to produce a communications tool they were excited to use. This prompted record engagement, adoption and participation levels within the employee base, as the product was useful and relevant, and acted to connect BC Housing’s dispersed provincial workforce.

Monogram Communications has earned a well-deserved reputation for delivering exceptional results to clients across Canada. Their diverse clientele includes national organizations such as the Canadian Red Cross, the Government of BC, the Canada Games, Sun Peaks Resort, several municipalities, post-secondary organizations, and multiple Indigenous Nations.

Monogram prides itself on its ability to tailor impactful communications strategies to clients and audiences nationwide, hence the agency’s name. These two national awards further validate Monogram’s commitment to excellence, innovation, and impactful communication strategies and
highlight their continued success in managing and implementing projects for organizations
across Canada.

“The recognition we have received from the Canadian Public Relations Society is a tremendous
honour for Monogram Communications,” said Gourley-Cramer. “As a small but nationally-focused agency, we proudly deliver exceptional work for our clients across Canada. These awards are a testament to the hard work, creativity, and passion of our talented team at Monogram. We remain committed to creating meaningful and lasting impacts in the field of public relations and communications.”

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