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Northern B.C. region officially a biosphere certified destination

Clint Fraser

Northern BC Tourism has received Biosphere Certified Destination status from the Responsible Tourism Institute.

Northern BC Tourism has received this status, one of only 35 globally and only five in Canada, by demonstrating a commitment to growing and building the tourism sector in the region in alignment with the UN’s Sustainable Development Goals.

The certification is based on established standards in areas that include climate change, environment,
social, economy and culture – and guarantees compliance and continuous improvement through a
private, voluntary and independent certification system – which is evaluated on an annual basis. The
certification allows a region to showcase how they take sustainability seriously, but also ensures they
are accountable to make necessary and ongoing improvements.

Northern BC Tourism Association, following the strategic directions laid out in the 10-year destination
development strategy, recognized the need to get serious about sustainability in all aspects of the
destination stewardship work across the region.

“The NBCTA team has been focused on moving the region forward and championing sustainability in
all aspects of destination development, and thanks to our collective efforts with regional partners and
stakeholders, we have achieved this first step as an internationally recognized sustainable
destination,” said NBCTA CEO, Clint Fraser, “This designation supports and validates our commitment
to ensuring the sustainable enhancement of the tourism sector in Northern BC.”

Biosphere destinations are committed to continuous improvement guided by the 17 sustainable
development goals of the United Nations and include combating climate change, protecting
the environment, supporting economic growth and respecting culture and social values.
As part of the biosphere commitment, NBCTA will be sharing resources for stakeholders to support the
biosphere sustainability objectives. To find out more about the resources and programs related to
destination stewardship www.travelnbc.com/destination-stewardship/

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