The intent of the campaign was to promote local restaurants during the shoulder season to create a buzz downtown and a sense of activity for locals and regional visitors. To enter the contest, participants were asked to submit photos of their favourite dishes to be entered to win weekly gift certificates to local restaurants. The grand prizes included four course meals at Betulla Burning and Karahi King.
The campaign ran for five weeks and supported by the BC Restaurant and Foodservices Association to increase awareness within the B.C. market in conjunction with Dine around Victoria and Vancouver.
“The campaign was a great success,” said Colin Carson, Tourism Prince George Chief Executive Officer. “We reached 39,000 people, attained hundreds of contest entries, and received over 27,000 video views on YouTube and social media channels.”
The video can be viewed on the Tourism Prince George YouTube channel at: https://youtu.be/TFHLKfWkdBA.
Tourism Prince George is continuing the momentum of the campaign by partnering with the BC Restaurant and Foodservices Association and the Prince George Chamber of Commerce to advocate for and foster the growing culinary scene in our community as well as continue to tell their unique stories to visitors and locals alike.