The Prince George community came together this season to make a massive local impact by showing their #LocalLove through donations to the United Way Tree of Lights.
Through the generosity of local businesses and individuals in Prince George the United Way Tree of Lights has not just met its fundraising goal but has surpassed it. In fewer than 24 days, the campaign raised $52,546 to support social service programming in Prince George and brought the community together around this beautiful community tradition.
Through outreach and research, the United Way has seen an unprecedented increase in the need in the non-profit sector. The socioeconomic effects of the prolonged pandemic have been worse for the most vulnerable in society. The housing issues, addictions, senior isolation, mental health issues, and poverty, to name a few, have grown to a level not seen before.
The funds raised through the United Way Tree of lights campaign will go towards addressing
some of the most pressing issues mentioned above that the Prince George community faces.
“What an amazing thing to get to announce just as people are set to celebrate the holidays,” said Trista Spencer, executive director for the United Way of Northern BC. “People from all walks of life and financial positions have come together to make such a difference in this community From the change in someone’s pocket to the significant contributions from our sponsors.
“Just like this community does time and time again … we come together to help our family,
friends, and neighbours. The United Way Tree of Lights is about more than a tree. It’s a symbol of hope and of who we are as northern B.C. people. Every light shines for all of us to see, to enjoy, to reminisce, and to remember. A very happy Christmas and a safe and joyful New Year to everyone thank you Prince George.”