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Women’s Enterprise Centre becomes WeBC

Women’s Enterprise Centre (WEC) announced today that the non-profit organization will begin doing business as WeBC, effective immediately. WeBC is a not-for-profit organization that provides business loans, advisory services, training, mentoring, resources and support to women entrepreneurs throughout BC. 

“For 26 years we’ve been driven by our purpose: to empower women entrepreneurs to make an impact in their communities and create opportunities in BC’s economy,” said WeBC CEO Jill Earthy, in a news release. “Moving forward, we are excited to have a new brand that reflects not only who we serve, but the collaborative approach we take and the energy we put into providing these services.”

This re-branding strategy better reflects the provincial scope of the organization’s mandate and brings forward the shared role they play with other support services within the ecosystem. Along with the name change, a redesigned logo and website have been revealed. 

“For over 25 years, the Government of Canada has been proud to partner with the Women’s Enterprise Centre to address barriers faced by women who want to start or grow their businesses and we are excited to continue this partnership with WeBC,” said Harjit S. Sajjan, Minister of International Development and Minister responsible for the Pacific Economic Development Agency of Canada. “By empowering women entrepreneurs to reach their full potential, we’re building a more inclusive and dynamic Canadian economy.”

As part of WeBC’s efforts to support, propel, and celebrate women entrepreneurs in British Columbia, the new website includes a virtual pop-up shop called #WeShopBC launching on November 16. This pop-up shop will be available until January 3, 2022, encouraging visitors to #ShopLocal for the holiday season. The site showcases women-led businesses around BC and includes special offers from a variety of vendors. Women-owned businesses can apply to befeatured on #WeShopBC until November 30 at

To learn more about WeBC and the services provided, please visit the new website at


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