Businesses can receive anywhere from $500 to $7,500 in expert business support, completely free of charge through the Northern BC Tourism Resiliency Program. Registration closes on September 30th, 2021, however services and supports will be provided throughout the fall months.
“As a small tourism operator in northern B.C., and on the heels of the crunch of COVID-19, my husband and I spend many mornings over coffee discussing our options going forward with our business,” said Maureen Woodhouse from Woodhouse Cottage and Ranch. “How do we plan for budgeting, marketing, managing and expansion? What direction do we take?
“Upon our meeting with Jennifer Moore (Business Resiliency Specialist with Northern BC Tourism) we were excited to learn of the prospects for support. From photography assets to business consulting, among other programs, there is the opportunity to have guidance, direction and support through Northern BC Tourism. We thank Northern BC Tourism for their continued support of tourism operators in northern B.C.”
The program has already assisted over 220 businesses, including 33 Indigenous communities across northern B.C., with guidance and expertise from some of the leading minds and experts in the tourism industry, helping their businesses to pivot and grow.
Northern BC Tourism has a dedicated business resiliency specialist, Jennifer Moore, who will work directly with tourism businesses across northern B.C. to build their long-term resiliency. As the front-line representative, she continues to assist tourism businesses to access the program and leverage the program benefits to their fullest potential, based on the individual needs of each business. These services and programs are all offered free of charge.
The Northern BC Tourism Resiliency Program is still taking applicants until September 30. Businesses across the region are encouraged to register online. Once they have registered, tourism businesses have access to a needs assessment and a menu of programs, including:
- Business planning
- Marketing support
- Photography services
- Digital support
- Visitor data analysis
- Human resources
- Financial advice
There is great flexibility in the programs as the goal is to get tourism businesses access to the expert resources they need to come out the other side of this pandemic stronger than ever. If businesses don’t see a program that fits their challenge, the program has enough flexibility to get the business support needed for business development challenges. Registering for the Tourism Resiliency Program to talk about the challenge and find an expert who can work towards a solution with the business.
“The pandemic has highlighted how key the tourism sector is to our economy, and we want to support them in a variety of different ways,” said Clint Fraser, Chief Executive Officer, Northern BC Tourism Association. “With just 10 days left until the registration closes, we are continuing to prioritize the Tourism Resiliency Program. We have dedicated staff and resources, as well as renewed our internal mandate to support businesses, especially through the shoulder season and as they begin to look ahead to the 2022 season.”