Skip to content

Hugs for Healthcare campaign launches

While the fog of the past 14 months begins to lift, the little things that we may have taken for granted pre-pandemic, now take on new and special meaning.

While isolation surrounding the pandemic grew, often people would speak about how much they missed hugging their loved ones, and just how special it would be when they were able to do so again.  With this in mind, Spirit of the North Healthcare Foundation has launched a Hugs for Healthcare campaign, aimed at recognizing the importance of connection and the role healthcare in the North played throughout the pandemic.  

Everyone is invited to give a Hug for Healthcare in celebration of those we can see, in remembrance of those we have lost, and in honour of healthcare workers who navigated incredibly challenging times.  Participants are invited to create their own Hug Jar, along with their individual token amount.  Each hug given and received, gets a token into their Hug Jar, and all donations are eligible for a charitable receipt.  Token values can be a little, or a lot… Every little bit counts. 

“Health care has played a vital role during the pandemic, which is why this campaign is so special, as we celebrate connections with our loved ones,“ said Judy Neiser, CEO of Spirit of the North Healthcare Foundation.  “No amount is too small and all participants will be able to direct their efforts to the areas that resonate most with them.  This includes designations that felt a heightened impact over the past 14 months, including supporting our littlest patients in pediatrics, seniors who are our most vulnerable, and mental health and wellness services that have been at the forefront.” 

On December 1, 2021 participants are asked to turn their funds collected into the Spirit of the North office.  As an added incentive, all participants will be eligible to win a family brunch at Northern Lights Estate Winery.  One time donations can also be made by visiting  As always, 100 per cent of donations stay here, at home, in northern B.C.

What do you think about this story?