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McBride leaving Tourism Prince George

Tourism Prince George CEO Tracey McBride is leaving the organization. Due to personal and family considerations for the future, McBride will be leaving Tourism Prince George at the end of June, the board of directors announced in a news release.

“It was a difficult decision, as the board, the staff at Tourism Prince George and the people of Prince George have been incredible during these crazy, unprecedented times,” said McBride. “It has been a challenging but very rewarding experience with the warmth of the people and business community of Prince George. Tourism Prince George has grown and implemented an impressive re-branding, a revised five-year strategy with forward-thinking, data-based recommendations and created momentum for community engagement on future tactics. This positions the city of Prince George for some great opportunities post-pandemic.”

McBride joined Tourism Prince George in January, 2020. 

“The strength of Prince George is in the collaboration, partnerships and innovation along with the diverse community that rolls up their sleeves to get ideas moving forward and gain traction,” she said. “I will never forget the spirit of the community. However, I have had to review some of my family’s realities during this time and make some decisions that best align with those needs for the future.”

“Tracey joined Tourism Prince George prior to the pandemic and has steered the organization and staff through some very challenging times with professionalism, compassion and strength,” said Paul Robison, Chair of Tourism Prince George. “She has increased our organizational capacity with new energy, creativity and processes that have positioned Tourism Prince George well for the future.”

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