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Tourism Prince George celebrates Tourism Week

Tracey McBride, CEO of Tourism Prince George.

Tourism Week in Canada has kicked off and Tourism Prince George is celebrating virtually by encouraging locals to support the tourism industry. Prior to COVID-19, Tourism in Canada was a $105 billion sector, accounted for two per cent of Canada’s GDP and employed approximately 1.8 million people, according to the Tourism Industry of Canada.

“Tourism is an ‘industry of industries’ and visitors come for many reasons to a destination,” said Tracey McBride, CEO of Tourism Prince George. “Tourism advocates for inclusion, diversity and sustainable practices and through a values-based approach, it enriches the community as a whole. Everyone plays an important part of ensuring a positive visitor experience and this means tourism is a whole Prince George approach.”

The Northern BC Tourism Association surveyed tourism operators in northern B.C. and found that in April of 2021, 31 per cent of businesses were temporarily closed due to COVID-19 and 44 per cent of businesses were operation with a reduction in hours, staff, and/or services.

“These businesses need our support to survive right now,” said McBride. “I encourage each of you to think about those businesses that are crucial to the entire industry and think of creative ways to support them.”

Tourism Prince George has partnered with some local tourism organizations to offer stay-cation packages for locals. Other ways to support tourism businesses include purchasing gift cards or memberships. Many organizations are still open and following safety protocols, you can visit these local businesses during this time to show your support.

Follow Tourism Prince George on Instagram, Facebook, and LinkedIn for special tourism week stakeholder shoutouts. Subscribe to our newsletter for more information on Tourism Week.

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