In late 2020, Tourism Prince George launched a new brand that strikes a balance between outdoor adventure and urban amenities showing off the city’s authentic, distinctive personality and sense of place. As a destination, Prince George has always done a good job showcasing its proximity to the outdoors and natural landscapes but has been less focused on the city aspect. The new branding has allowed Tourism PG to get more in touch with the city’s urban authenticity and cultural offerings and coin a new term – ‘Rural Urbanity’.
To show off rural urbanity, Tourism Prince George hired 6ixSigma Productions to create an urban video. A local artist, downtown entrepreneur and passionate resident Evann Campbell was commissioned to design a limited edition t-shirt. The video follows her journey of being inspired to design an image that reflects the geography of Prince George, but also the people that are intrinsic to the community. What emerged was a video highlighting her passion for downtown, the arts and Prince George as a whole.
Evann Campbell, owner of Silky Hen Design has created, designed and animated a multitude of logos, merchandise, apparel and labels for many Prince George businesses including Betulla Burning, Birch & Boar and musician Danny Bell.
“Evann as an artist and community member has been a common thread among lots of other organizations, and her involvement is what drew (no pun intended) us to working with her and showing off the downtown scene,” said Tracey McBride, CEO of Tourism Prince George. “She is just one of many talented entrepreneurs and interesting people in Prince George that we will be highlighting with this new approach. We look forward to creating more aspirational and inspiring videos for both tourists and residents over the next few years.”
“Having worked downtown, having been involved with a lot of small businesses and then becoming a small business myself, it was important to me to recognize the culture of our downtown,” said Campbell. “I wanted to express those connections, those unique relationships that we all have with these amazing people behind them.”
The limited edition t-shirt will be for sale April 30, 2021 at 3:00pm. Visit tourismpg.shop to purchase a shirt before they sell out.