The Community Arts Council of Prince George & District (CAC) has launched the Arts North Digital Studio, a new instructional and production studio, and Arts North Media, a digital media content developer, syndicator, and distributor.
The Arts North Digital Studio was created as a response to the COVID-19 pandemic and the challenges that many artists, cultural groups, and other local non-profits experienced in adapting to online business activities.
The studio space and programs are designed to teach digital skills that will help individuals and groups better promote and present their work and programs to online audiences. The primary production and learning areas will be in podcasting, graphic design, product photography, social media usage, and e-commerce.
While the studio space is now complete, group classes and workshops will not commence until health authorities lift COVID-19 group restrictions, with programs expected to start in September. Access to the studio space for individuals wishing to do production and editing work may start within the next few weeks. A valid CAC membership is required for utilizing the studio. Membership information and applications are available here: https://studio2880.com/gallery-shop/membership-registration/. Other conditions regarding use of the studio will also be in effect.
Arts North Media is the new communications branch of the CAC. Originally created by local artist and podcaster Michael Kast, the Arts North Media brand is now part of the suite of programs and services managed by the CAC, and will be a content developer, syndicator and distributor of arts, culture, and other community-themed news from across north-central British Columbia. Arts North content will be developed and delivered via podcasting, television, and a wide range of social media platforms. Studio 2880 social media profiles will continue to cover specific initiatives and events that occur at Studio 2880.
“The potential for the new Arts North Digital Studio to positively impact the arts and non-profit sectors is tremendous, as we are all currently undertaking transformations to ensure viability in the immediate post-pandemic world”, said Sean Farrell CAC Executive Director. “As COVID-19 financial supports disappear, and earned revenues and fundraising monies are slow to return to pre-pandemic levels, we want to be able to help those in these sectors learn new technologies and access online channels to rebuild, or even re-imagine brands, messages and public offerings.”
“What started as a small vehicle to promote local creatives has become something bigger than myself,” Kast, Arts North Media founder. “I am excited to be part of a program that will provide skills in podcasting, live streaming, photo and video production and editing, graphic design, social media marketing and much more. Looking ahead, I know this space will be a hub for some of the most innovative and experimental collaborations in the north. The renaissance took place during a time of chaos and plague. We are in the middle of a digital renaissance.”
“The launch of the Arts North Digital Studio is a heartening sign of good things to come after a difficult year that has challenged many to embrace change in daily life, business and in art,” said Linda Rempel, CAC President. “Creativity coupled with technology and education are powerful tools that will help our members break new ground, innovate, and move their artistic endeavours forward. Thank you to Michael Kast and the CAC staff for leading the way.”
Current Arts North and Studio 2880 online platforms include:
The CAC can provide individual tours of the Arts North Digital Studio on a per request basis until the formal opening later in the season.