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Rusty Pitchfork cashes in on digital economy, thanks to Hubspace

The Rusty Pitchfork in Fraser Lake is certainly embracing the new digital economy.

It took advantage of the Hubspace’s Digital Economy: Rapid Response + Resiliency (DER3) Program which helped increase its revenue by 50 per cent and boosted Christmas online sales by 1,200 per cent over last year.

Owner Kim Watt-Senner relied on workshops and boutique sales before the pandemic to sell her hand-made, artisanal wellness products. Then the pandemic hit and the business was severely impacted. She had an online store but it had very few sales. The Hubspace team conducted an online presence assessment to identify problems and recommend improvements. Warr-Senner implemented the changes and worked with a business advisor to change how she presented and marketed her products. Her online sales over Christmas were 1,200 per cent over last year, and she estimates her overall revenue is up 50 per cent. With the New Year, she is relocating from her small country boutique to a highly visible commercial location and hiring eight additional staff. 

Over 50 northern businesses were helped by Hubspace this fall through their Digital Economy: Rapid Response + Resiliency (DER3) Program. Limited spaces remain for the new year. 

Through this program, funded by InnovateBC and Western Economic Development, the team at Hubspace in Prince George has provided no-cost assessments and recommendations to businesses struggling to adapt to the digital economy. The DER3 program is designed to help the main street businesses find the right solutions to succeed in our new, digital, economy.

Every business that comes through the program received a one-on-one interview to determine their business challenges and any specific area requiring some guidance. Businesses are referred to the appropriate team member and subject matter expert. After which recommendations are made for service providers and grants to help solve their problems. 

The recommendations given to businesses have been as diverse as the businesses themselves. From e-commerce to digital marketing plans to organizing a team that’s working from home, the Hubspace team has not yet encountered a problem they couldn’t help solve.

For more information on the DER3 Program, please attend one of the weekly information sessions that will be held every Thursday at 2:30 pm via Zoom:

Innovation Central Society – Hubspace is BC’s most northern Accelerator and serves an area of 650,000 square kilometres, from 100 Mile House to Lower Post, Valemount to Prince Rupert. Their mission is to help northern innovators along their journey to find new opportunities and grow our economy.

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