This year’s holiday CounterAttack campaign is kicking off this weekend with police roadchecks set up across the province. ICBC and police are urging drivers to plan ahead and make smart decisions to get home safely this holiday season.
Although COVID-19 has changed many things, it hasn’t changed the law – if you plan to drink, don’t drive.
“We know celebrations will look different this holiday season,” said Lindsay Matthews, ICBC’s vice-president of public affairs and driver licensing. “If you’ve been drinking at home, please stay home and don’t drive. When you drink and drive, you not only risk your life but those of others on the road. We all need to do our part to prevent crashes and save lives. If you plan to drink, plan ahead.”
Impaired driving remains a leading cause of fatal car crashes, with an average of 67 lives lost every year in B.C. More than half of impaired-related crashes (56 per cent) occur on the weekend (Friday to Sunday).
“We fully support our road safety partners and the CounterAttack campaign and will be out in force over the holiday season to deter impaired driving,” said Superintendent Holly Turton, vice-chair of the B.C. Association of Chiefs of Police Traffic Safety Committee. “Police will utilize mandatory alcohol screening, Standardized Field Sobriety Testing and Drug Recognition Experts to identify and remove alcohol and drug affected drivers from our roads to make BC’s roads some of the safest in the world.”
For more than 40 years, ICBC has implemented impaired driving education campaigns and funded CounterAttack enhanced police enforcement.
ICBC leads two impaired driving education campaigns every year. Learn more facts and tips in ICBC’s infographic.