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Titan’s Den doles out the cash in Prince George

Amanda Robertson participated in Titans’ Den, and walked away with roughly $2,250 in support from the Titans for her idea for a freeze-dried dog treat business. City of Prince George photo

On Thursday, October 29, nine prospective entrepreneurs walked into the Titans’ Den with only their courage and business ideas. They walked out with valuable advice, increased business savvy, a larger network, and – for five of the participants – a combined $9,850 in seed money to help their entrepreneurial aspirations come true.

Titans’ Den is a City of Prince George pilot project that gives entrepreneurs the opportunity to pitch their ideas to an assortment of local business leaders. These unpublicized “titans” can then contribute their own money towards concepts they feel have serious potential. Titan’s Den resembles CBC’s “Dragons’ Den,” but unlike the TV show, the business leaders do not take any stake or control in successful projects, and the event is not televised or conducted in public.

“Participating in the Titans event has been an invigorating experience for me. I was very nervous as it was completely out of my comfort zone,” said participant Amanda Robertson, who walked away with roughly $2,250 in support from the Titans for her idea for a freeze-dried dog treat business. “I almost canceled out of fear that my presentation wasn’t impressive enough, but I am immensely grateful to have found my courage again. The Titans were amazing, and the feedback was eye opening and thought provoking. Thank you Titans – I look forward to making you proud of your choice.”

In total, the city received 20 submissions from prospective entrepreneurs, including students, inventors, and “side business” operators.

“It is exciting to see entrepreneurs from all walks of life exploring ideas that could grow into sustainable businesses and to connect entrepreneurs to mentors and potential funding opportunities, as well as one another,” said City of Prince George Manager of Economic Development, Melissa Barcellos. “I’d like to thank the business support agencies around the city that sent individuals our way and helped spread the word about the Titans’ Den.”

Entrepreneurship is a pillar of the City of Prince George’s Economic Development Strategy, which was approved by Council in 2019. One of the Strategy objectives is to connect entrepreneurs to one another, to mentors, and to capital providers.

In the new year, the City of Prince George will be making a determination about whether to host additional Titans’ Den events. Local entrepreneurs who wish to learn more about Titans’ Den are asked to contact Allan Stroet at the City of Prince George at or by calling 250-561-7582. Business people who are interested in supporting entrepreneurs can also contact Stroet.

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