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Reimagined Canadian Cancer Society CIBC Run for the Cure encourages Prince George to never stop running

For almost three decades, the Canadian Cancer Society CIBC Run for the Cure has united a collective of Canadians who are a force-for-life in the face of breast cancer. This year, being physically apart won’t stop us from coming together to make a difference. The Canadian Cancer Society (CCS) and CIBC are inviting Prince George residents to join the reimagined CIBC Run for the Cure, taking place on Sunday, October 4. 

Cancer doesn’t stop being a life-changing and life-threatening disease in the middle of a pandemic. Every day, more than 75 Canadians are diagnosed with breast cancer. As a higher risk population, people living with cancer rely on the same healthcare system that is still responding to COVID-19 and its impacts. Now more than ever, the cause needs widespread support to ensure that no Canadian has to face breast cancer alone.  

“Since we can’t meet in person this year, we have reimagined the CIBC Run for the Cure into a one-of-a-kind experience with both physical and virtual components,” says Tish Trevelyan, Prince George Run Director, Canadian Cancer Society. “With new and innovative ways to participate, we’re asking all Prince George residents to join us to show people affected by breast cancer that they aren’t alone.” 

Through an easy-to-use mobile app and website, participants can create and customize their own virtual runner, fundraise to unlock rewards and track their activity. On Run Day, participants will join our online opening ceremonies before heading out to walk or run in their neighbourhood. 

The opening ceremonies will be livestreamed on Canadian Cancer Society’s Facebook and YouTube channels at 8:30a.m. PST and will be hosted by Jully Black, the award-winning singer-songwriter dubbed Canada’s Queen of R&B Soul. Black has partnered with the Run to cheer on participants and supporters, and to empower all Canadians affected by breast cancer to never stop running. Viewers can also expect a high-energy warm-up and powerful performances from Barenaked Ladies, Jess Moskaluke and Carolyn Dawn Johnson. 

The Canadian Cancer Society is the largest charitable funder of breast cancer research in Canada and is the only organization that enables a national support system, including a nationwide helpline, that makes a real difference for people affected by breast cancer. The Run is the largest single-day, volunteer-led event in Canada in support of the breast cancer cause.  

Canadians can register for or donate to the Canadian Cancer Society CIBC Run For The Cure at cibcrunforthecure.com

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