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#SupportPG campaign launched to help local businesses during pandemic

With COVID-19 creating dramatic impacts to local business, 11 organizations have partnered to provide support during these challenging times.

The partners have created and launched a website aimed at giving businesses access to all COVID-19 support resources in one centralized location – providing residents with information about how to #SupportPG businesses during the pandemic.

“During these unprecedented times it is essential to work together to rally for our local businesses, associations and groups with a plan for response, resiliency and for eventual recovery,” said Tracey McBridge, CEO of Tourism Prince George. “Prince George is known for rallying around their city and demonstrating their pride and compassion for each other during great events and especially during tough times. I have no doubt that when we work together we can emerge stronger, more resilient with creative solutions and bold new ideas. Our team is focused and engaged to ensure that we are successful for the long term, regardless of what changes may occur.”

Building off the success of the Support PG initiative, initially developed by the Prince George Chamber of Commerce, www.supportpg.ca provides links to webinars, funding sources, human resource support, health and wellness information, and contact details for people to call if they are struggling to find the programs or support they need. Additionally, the site includes a section focused on capacity building, highlighting virtual workshops and events to enhance businesses resiliency and pursue mitigation strategies to thrive over the long term.

“When #SupportPG was first envisioned, it was intended to highlight the amazing work of local business and bridge the gap amongst community groups and organizations,” said Todd Corrigall, Chamber of Commerce CEO. “Today marks both the culmination of the initial work, and the beginning of the next phase. For any recovery to be viable, we need to ensure that our businesses are supported right now. Our goal is to ensure that business can remain viable, employers can retain employees and residents can patronize local business – the end result is a swift and successful local recovery when possible.”

Two website features are the support local page, providing a directory of businesses open for take-out and delivery, and the good news page which includes stories of our local heroes and local blogs.

A marketing campaign designed to promote local businesses by encouraging residents of Prince George to shop local complements the website. This campaign will be rolled out in two phases – one to support businesses while physical distancing measures are in place and a second to support them once measures have been relaxed. The campaign includes a combination of local media outreach, digital advertising, and outdoor tactics geared to encourage local and regional consumers to support Prince George businesses. Additionally, contests will be launched to drive traffic to local businesses once physical distancing measures are relaxed.

To access business resources, register your business as open, learn how to support local businesses or share a local hero’s story, visit www.supportpg.ca.

The partners are:

  • Prince George Chamber of Commerce
  • City of Prince George
  • Tourism Prince George
  • Downtown Prince George
  • Community Futures Fraser-Fort George
  • Prince George Airport Authority
  • Women’s Enterprise Centre
  • Aboriginal Business Development Corporation
  • College of New Caledonia
  • University of Northern British Columbia
  • Northern BC Tourism Association

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