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Brand builder Gair Maxwell to speak in Prince George on Friday

Gair Maxwell

Local business owner Jeff Hoff from Napa AutoPro Gears Plus wants to support local businesses, so he’s bringing a marketing expert to Prince George to do just that.

Hoff’s intention is to bring other businesses together and help provide the opportunity to see a more effective, less expensive way to inform and educate consumers about their businesses.

“Marketing a local business while trying to run a business can be very demanding,” says Hoff. “It’s an added layer of the work that can often be frustrating and exhausting. Especially in northern B.C., our access to expertise is sometimes limited, and I wanted to do what I could to support other businesses experiencing the same challenges.”

Hoff is personally subsidizing the speaking fees for global speaker and brand-builder Gair Maxwell to share Maxwell’s expertise to a northern B.C. audience of local businesses this Friday, March 6.

Maxwell is a global authority on helping organizations and small businesses create iconic, “larger-than-life” brands. Gair has presented his unconventional business strategies on speaking platforms and touring in over 33 U.S. states, 10 Canadian provinces, the UK, Europe Mexico and Latin America. He’s shared conference stages with Richard Branson and Gene Simmons in his approximately 90 presentations a year.

Hoff was planning to bring Maxwell to Prince George to work with his business when he thought about covering the speaking fees of Maxwell for a broader audience.

“I felt fortunate to have had the opportunity to experience Gair’s powerful presentation at an industry conference in Ontario this year,” said Hoff. “I’m bringing him to northern BC to share this with my fellow business community. We local businesses need to support each other in this competitive work environment if we’re going to stay successful. I felt like sharing this resource was the best thing I could do.”

Gair Maxwell will be presenting at the Prince George Playhouse this Friday, March 6 from 8:45 – 11:45 a.m. Local businesses receive a reduced attendance fee of $99. More information and registration can be found at:

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