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YMCA Megathon gets boost from Brink Group

Brink Group of Companies president and CEO John Brink presents a cheque to YMCA of Northern B.C. CEO Amanda Alexander as the company has signed on as the title sponsor for the YMCA’s Megathon in March. Bill Phillips photo

The YMCA of Northern BC’s Strong Kids campaign is off to a strong start.

This is the fifth year for the YMCA’s Megathon, which raises funds for the program, and it’s the third year in the row the Brink Group of Companies has signed on as a major sponsor. CEO and president John Brink presented YMCA CEO Amanda Alexander with a $3,000 cheque Thursday to get the fundraising going.

This year the YMCA is aiming to raise $15,000, up from the $12,000 raised last year. It will be held on Saturday, March 7. Form a team, do some fundraising and, on March 7, you and your team will participate in fitness classes and challenges at the Prince George Family Y.

“(The funds) allowed us to send  250 children to our camp programs, 11,000 individuals were able to access recreation and health and fitness programs, and 40 children received academic supports at the YMCA’s Beyond the Bell program,” said Stephanie Deol, Director of Communications and Philanthropy for the YMCA.

The Megathon is the YMCA’s biggest fundraiser as it seeks to raise $60,000 by August 31. The YMCA Strong Kids Campaign allows one in five children and families to receive financial assistance to participate in YMCA camps and programs such as subsidized membership, YMCA Camp Kanannaq and Aurora Leadership, as well as YMCA Beyond the Bell.

“Again we are very excited, as the Brink Group of Companies, to be a major sponsor,” said Brink. “This is our third year in a row supporting this outstanding annual fundraiser. I’ve always been impressed with the hard-working YMCA team and various fundraising they do; our goal is to work with the team at the YMCA of Northern BC to continue setting records with Megathon – in both money fundraised and participation. I’d like to encourage the entire community to come out and support this special event.”

The Brink Group of Companies will also enter a team in the Megathon.

“Thanks for being a role model in the community and I challenge others to do the same,” Alexander said.

Added Deol: “Brink is a remarkable community partner; they are a true leader when it comes to supporting health and wellness in our community. Their involvement with YMCA Megathon is responsible for its success. It’s this type of support that is instrumental in helping us achieve our philanthropic goals.”

For more information, or to donate to the YMCA Strong Kids Campaign, please visit the YMCA of Northern BC website at

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