This year’s holiday CounterAttack campaign is kicking off this weekend with roadchecks set up across the province. The B.C. government, police and ICBC are urging drivers to plan ahead and make smart decisions to get home safely this holiday season.
More than half of impaired-related crashes (56 per cent) occur on the weekend (Friday to Sunday). Police across the province will be setting up roadchecks to keep impaired drivers off our roads throughout December.
Impaired driving remains a leading cause of fatal car crashes, with an average of 68 lives lost every year in B.C.
For more than 40 years, ICBC has supported impaired driving education campaigns and funded CounterAttack enhanced police enforcement. ICBC also provides free special event permit kits for businesses, sports facilities and community groups to promote the get home safe message.
ICBC is a sponsor of Operation Red Nose, a volunteer service in 20 B.C. communities that provides safe rides to drivers who feel unfit to drive, no matter the reason. This service is available November 29 until December 21 on Friday and Saturday nights, and New Year’s Eve.
Learn more about the CounterAttack campaign and from ICBC’s infographic on icbc.com.