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Tree of Lights returns to downtown Prince George this holiday season

The United Way of Northern BC is re-invigorating a well-known Prince George holiday celebration.

The Tree of Lights will once again be atop the Coast Hotel in downtown Prince George for the 2019 Christmas season. The 60-foot tree was hoisted to the roof of the Coast Prince George Hotel by APA by Sterling Crane this morning, in preparation for the United Way Tree of Lights Kick-Off event on November 24.

This long-time community initiative went dark after Christmas 2016 and United Way of Northern BC has taken up the charge to bring this wonderful campaign back. In the true spirit of the season, the team at United Way is looking to ensure there is a focus on community and the prevalent needs of the people of Prince George.

“We are so honoured to bring this campaign back to the Prince George community,” said Trista Spencer, interim executive Director, United Way of Northern BC. “The Tree of Lights represents joy, hope, love, and the wondrous magic of the holiday season. We truly hope that through this initiative, we can bring a beacon of light to the people and agencies in the Prince George area that need it most. The tree acts as a guide, to bring people home to the support, care, and compassion during their most vulnerable times. We are thrilled to engage with the people and organizations of this most generous community and be able to help people get the hand up they need and deserve.”

The team at United Way has a fundraising goal of $25,000 for this year’s campaign, with proceeds going to mental health supports in the Prince George community. Mental health needs continue to rise; whether friends, family, co-workers, or ourselves, everyone is touched by these difficulties in some way. The holiday season can make issues around mental health even more prevalent, amplifying already fragile situations and putting further pressure on already waning resources.

To find out more information, to become a sponsor, or make a donation to this initiative, please contact us at or 250-561-1040. Follow the event on Facebook and Instagram @unitedwaynbc and check out the page on our website

Sponors include Coast Prince George Hotel by APA, Sterling Crane, PG Rental Centre, Warmac Ventures Ltd, Brink Group of Companies.

United Way of Northern BC aims to improve lives by expanding capacity to harness the caring power for people in Northern BC. UWNBC positively affects one-in-three people through their impact work in the region; empowering other non-profit agencies, engaging with community partners and multiple levels, advocating the unique needs of the Northern BC region, engaging in the Day of Caring initiatives, and providing funding to other non-profits through their Community Investment and Impact Program.

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