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Big Brothers Big Sisters branches out across the North

Executive director of Big Brothers Big Sisters Northern B.C. Tim Bennett unveils new branding for the organization. Bill Phillips photo

After 40 years of helping kids in Prince George, Big Brothers and Big Sisters of Prince George is no more.

It’s bigger and better. It will now be known as Big Brothers and Big Sisters of Northern B.C.

“We have heard from communities throughout the north that there is a demand for our programs and services,” says Ashley Boutin, Board President. “The expansion throughout the north will not occur immediately as we want to ensure our expansion is done in a sustainable way. As we expand to new communities we will be looking for non-profit and community stakeholders to partner with. This will ensure that once we start in the community we grow with and most importantly build roots within the community.”

Executive director Tim Bennett said the local organization will be reaching out to non-profit organizations in neighbouring communities to help them build capacity.

“Our vision is to serve communities who may be under-served at times,” said Bennett. “Our neighbours are already facing some uncertainty when it comes to the economy, we owe it to them, their kids, to do it right.”

As part of the announcement today Big Brothers Big Sisters announced a partnership with Valemount Learning Society to bring programs to the Robson Valley later this year or early 2020.

“We know that the demand for our mentoring programs throughout the North is great,” said Bennett. ” … We’re also making the commitment that funds raised under each partnership stay in the community to support their kids. This means money donated in Prince George will support Prince George programming and money raised in the Robson Valley will support those kids.”

In addition, Big Brothers Big Sisters joined agencies from across Canada in announcing a rebrand including new logo, new colour palate a fresh new look.

“We reimagined how we do things,” Bennett said. “Modernized how we look and the way we speak. We are the new Big Brothers Big Sisters and we create life-changing mentoring relationships to ignite the power and potential of young people. We’re asking you, your friends, family, coworkers, and every Canadian to be part of something bigger. Our new brand is much more modern and exciting. The dream behind the brand is that with more people – more volunteers, more donors – involved in Big Brothers Big Sisters we can ignite the power and potential of thousands of more young people across Canada. When we stand together, we’re bigger together.”

Visit or follow Big Brothers Big Sisters on social media at @bigsnbc to learn more about the new brand and the exciting things planned over the coming months. 

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