Lowe’s Canada has announced the return of its Lowe’s Canada Heroes campaign.
As part of this campaign, every Lowe’s, RONA, and Reno-Depot corporate store in the country has chosen to support the mission or a project of a local non-profit organization or public school—a hero in its community. This year, some 270 corporate stores from the Lowe’s Canada network will support over 245 organizations during the campaign.
Lowe’s Prince George employees, for their part, chose the Prince George Branch of the Canadian Mental Health Association as their Hero organization.
“Through the Heroes campaign, we are thrilled to support organizations that make a real difference in the communities where we operate. We are committed to helping build stronger communities and taking concrete steps to improve the lives of those around us,” said Jean-Sébastien Lamoureux, Senior Vice-President, Communications, Public Affairs, and Compliance at Lowe’s Canada. “The strength of this campaign lies in our employees’ high level of engagement to the local cause they have chosen themselves. Some of them will also volunteer their time by helping their partner organization carry out a specific, inspiring project.”
From September 1-30, customers from the Prince George region will be invited to make a donation at checkout to support the Prince George Branch of the Canadian Mental Health Association. Lowe’s Canada will match 50 per cent of all customer donations up to $2,000 per store.