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Terry O’Reilly here for Advance Success trade show

Acclaimed author, advertising expert and host of CBC’s Under the Influence, Terry O’Reilly, will headline a list of speakers at the first ever Advance Success trade show at the CN Centre on Friday, September 27.

This must attend event will host a handful of stage presentations keying in on how to build success and grow your business or career.

The showroom floor of the CN Centre will also feature a variety of trade show booths representing organizations engaged in the various opportunities of our region. Show hours for the event are 9 a.m. to 6 p.m. Advance Success trade show is proudly sponsored by the College of New Caledonia.

The event was developed on ideas from local entrepreneur and salesperson Evan Ollenberger.

“I wanted to be part of creating the biggest networking event Prince George has ever seen – something that businesses and organizations of all levels can benefit from,” said Ollenberger.

Norm Coyne of UNLTD Media & Events is helping put the trade show on.

“There is nothing I love more than building grand scale events that make a difference for Prince George,” Coyne said. “Our aim is for this event to deliver content and relationships that will generate success for businesses in our region.”

Additional speakers will be announced in the weeks leading up to the event.

O’Reilly began his career as copy chief for FM108 Radio in Burlington, Ontario, where he discovered that with meticulous planning and attention to detail, you can still fall flat on your face. With that learning, he went on to become an award-winning copywriter for Toronto advertising agencies Campbell-Ewald, Doyle Dane Bernbach and Chiat/Day.

He created campaigns for many of the top brands in the country, including Labatt, Molson, Pepsi USA, Goodyear Tires, Tim Hortons, Volkswagen, Nissan and the Hudson’s Bay Company.

In 1990, Terry co-founded Pirate Radio & Television. A creative audio production company producing scripts, sound and music for radio and television commercials, Pirate grew to a staff of 50 with 8 recording studios in Toronto and New York City.

Terry has won a few hundred national and international awards for his writing and directing, and has worked with such notable actors as Alec Baldwin, Ellen DeGeneres, Kiefer Sutherland, Bob Newhart, Martin Short and Drew Carey. He even managed to create an advertising campaign for a group of nuns.

Terry talks about key marketing issues all companies and organizations face – from the critical need to embed emotion in marketing, to why customer service = profit, to how to change a negative perception, to why smart marketers don’t outspend their competitors – they outsmart them.

When he’s not creating advertising, he’s talking about it as the host of the award-winning CBC Radio One/Sirius Satellite/WBEZ Chicago radio show, Under The Influence, which is the follow-up to the hit series, The Age of Persuasion. The New York Radio Festivals awarded his show the Grand Prize as Best Radio Program in 2011 and 2012, and iTunes chose it as “Best New Podcast of 2011” and one of the Best Podcasts of 2015.

All tickets are available at ticketsnorth.ca. Tickets on sale at 10 a.m. on Friday, July 12.

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