Cariboo farmers may not have envisioned themselves taking selfies with vegetables in the field for marketing purposes, but social media has proven to be a powerful way for farmers to connect with customers, build brand trust, and ultimately drive sales. This workshop will equip farmers with the tools to share their story on different social platforms and promote agriculture in the region.
The workshop will be held Saturday, March 23, from 10 a.m. to 1 p.m. at the The Lodge in Quesnel. There will be a a potluck social to follow from 5-7 p.m. at Long Table Grocery, 141 Marsh Drive, in Quesnel.
To Register: https://socialmediaquesnel2019.bpt.me
The day will be split into eight separate presentations, with a break for lunch and a wrap-up question period. In this fun, accessible and interactive workshop, you will learn about:
Bringing the Cariboo community online
Marketing: Are you running a hobby farm or business?
Selling your story: Your business brand story and why you need one
How to build your brand kit / press kit
The wonderful world of websites & e-commerce
Social media strategy: Make social media platforms work for YOU
Facebook & Instagram basics
Social media & mental health
Evie Lavers is an innovative entrepreneur and arts administrator from Australia, with more than seven years of experience delivering online communications, strong social media campaigns, and niche marketing services in the music industry. After completing her advanced diploma in music business from CMIT in Western Australia, she developed skills and relationships to coordinate marketing schedules for large outdoor events that delivered live music to over 15,000 attendees multiple times a year.
Lavers now lives in Wells and is a co-founder of Rhythm Club. Rhythm Club is a full-service digital marketing agency that specializes in educational workshops and solutions for forward-thinking individuals, creative businesses, and not-for-profit organizations. Built on the concept that a little advice gives you the tools to spend less time promoting your art, and more time for the fun stuff: honing your craft and dreaming bigger. Evie is also the marketing coordinator for Island Mountain Arts (ArtsWells Festival & Northern Exposure Conference), the Assistant Director at Tiny Lights Festival, and Workshop Trainer for BC Touring Council.
Long Table Grocery is a locally-owned independent food hub that provides good food, sustainably sourced, and is locally-rooted in the Cariboo region of BC.
It purchases local produce and food products when available, and purchases fair trade and organic produce when they are unavailable locally. It focuses on organic growers, but also support several more conventional local farms whose practices we know and trust. As well as bi-weekly subscription Harvest Boxes, we operate a retail shop as well as cooking and preserving workshops and community events throughout the year. Long Table currently work with over 40 North Cariboo farmers and food producers, growing community through food. Market hours are Tuesday, Wednesday and Thursday between 12 noon – 6 pm at 141 Marsh Drive.
About Young Agrarians
A partnership with FarmFolk CityFolk Society, Young Agrarians (YA) is a network for new and young farmers in B.C. that has grown across Canada. YA coordinates an ongoing educational event series, from farm tours to two-day new farmer ‘mixers’. Since 2012, the network has hosted 210+ events, with over 9200 participants! YA also offers a business mentorship program, matches new farmers to land, and shares resources online. For more info please visit youngagrarians.org.
Funding for this event and others in Central and Northern B.C. is provided by the Ministry of Agriculture as part of the B.C. Land Matching Program.