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Walk for Alzheimer’s set for May 5

More than 60 per cent of Canadians who have a personal experience with dementia have reported being ignored or dismissed. The Alzheimer Society of B.C. is inviting Prince George residents to come together and join them in changing this by registering a team at the IG Wealth Management Walk for Alzheimer’s, on Sunday, May 5 at YMCA of Northern BC.

The Walk is the Alzheimer Society of B.C.’s flagship fundraiser. It provides a meaningful way for Prince George residents to celebrate and remember people in their lives who have been affected by dementia, and take action at the same time to raise critical funds and awareness within the community.

“There is a lot of misconception and fear surrounding dementia. As a result, people affected by the disease often encounter stigma and feel isolated. We invite residents to gather their friends, family and colleagues and create a team for the Walk to show their commitment to building a dementia-friendly society: a place where people affected by dementia are welcomed, acknowledged and included,” says Maribeth Friesen, the Society’s Regional Manager for the Northern and Interior Regions.

As well as reducing stigma, teams are essential to the Walk experience. “Teams create such incredible momentum at the Walk. They encourage, motivate and support each other, and this camaraderie is really inspiring,” says Friesen.

Funds raised at the IG Wealth Management Walk for Alzheimer’s will help the Alzheimer Society of B.C. provide support and education programs that directly benefit Prince George residents.

To set up a team, simply go to and follow the prompts. Need an extra incentive? Teams that register online before February 28 will go into a draw to win a pizza party. Together, we make memories matter. -30-Share on

IG Wealth Management Walk for Alzheimer’s

Date: Sunday, May 5, 2019

Location: YMCA of Northern BC, 2020 Massey Drive

When: Registration 1 p.m., Walk 1:30 p.m.



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