Brigette Block has changed her focus … just a bit.
A few years back she started a meal preparation business called The Prep Nut. The focus has gone from food preparation to actual food creation. Every healthy diet needs a good protein bar and Block is now creating some of the best protein bars on the market.
“I just get them out there, let people there is a healthy alternative to snacks,” she says. “I eat them, so I like them to be healthy. I want them to be something good, for everyone to enjoy.”
She got into the business, like most entrepreneurs, almost by accident.
“I was obsessed with Quest protein bars a few years ago,” she says. “I was spending a lot of money on them, they became a food staple in my life. I thought there has to be a way to do this.”
A friend found the syrup used in the bars online. Block contacted the company and became and ambassador for the product. Then she started playing around with different proteins, putting what she wanted in the bars. A few years later, it’s grown to about a dozen different flavours such as cookie dough, peanut butter, peanut butter cup, maple waffle, classic coconut, dark coconut, chocolate orange, chocolate peppermint, lemon, sweet and salty almond and more.
They are natural, organic, clean, and easy.
Quest bars use a protein blend, Block uses a pure isolate, so there is no mixing. She also sweetens them with stevia and whatever natural sugars there are in the proteins and it’s a Canadian-made protein.
Currently the protein she uses is vegetarian-friendly and she is developing a vegan protein for her bars.
Block, who has been an avid “gym goer” for a long time, used to be a bodybuilder but now focuses on endurance and she knows the importance of eating the right food.
“Eating healthy, that’s massive,” she says. “You can’t out-train a bad diet.”
Developing her own business, however, wasn’t what she expected she would be doing.
“I’ve always had my own drive, always wanted to succeed at something, just never thought it would be in the food industry,” she says. “As I get older, it’s more about health and taking care of myself. I just wanted to find a product, develop it, and call it my own. If you have a dream, go for it. Never thought I’d be doing something like this. If you have something you’re really passionate about, give ‘er.”
She met up with John Brink of the Brink Group of Companies, who is supporting local entrepreneurship. The two met through Brink’s trainer Karley Green at Gold’s Gym and have been friends for a number of years and Block helped Brink prepare for bodybuilding competitions.
“I enjoy, in particular, when you have people who are pursuing their dreams and their passions and enter the entrepreneurship,” says Brink. “I really enjoy that.”
Block prepares the protein bars in her home but it working on a partnership with a local business where she will be able to produce and sell the protein bars. She is also starting to sell the bars at the Farmer’s Market.