These annual seasonal events are intended to celebrate and promote the northern outdoor lifestyle.
“We want to inspire people to get outside and participate in our community’s fantastic recreational activities, clubs, and places,” according to a release issued by Crossroad Brewing.
The events will occur at the crossroads of historic George Street and Fifth Avenue and will include:
- Saturday, May 26, 2018 – Biking, Paddling and Fishing Festival
- Saturday, July 14, 2018 – Motorsports, Motocross and Jetboating Festival
- Saturday, September 29, 2018 – Powersports, Skiing and Snowboarding Festival
Each festival has two parts – a free family-friendly daytime (10 a.m. to 4 p.m.) outdoor recreation show, and a ticketed adult-oriented evening (6 p.m.-midnight) street party. For more details on each event and to buy tickets, visit www.crossroadscraft.com
“The outdoor recreation shows are club-led and will feature displays, demos, clinics, and show and shines,” said Daryl Leiski, co-owner of CrossRoads. “Each of the three events is seasonally themed around a group of outdoor activities with matching clubs and small businesses. We’re really hope these events will become annual gathering places for anyone interested in getting involved, already involved, or curious to check out the track, trail and water rides and outdoor gear.”
The outdoor shows will have fun interactive activities to encourage kids and adults to discover and try different recreation opportunities. There will be tents and weatherproof gear, so the events will proceed rain or shine. Families are encouraged to come down and come check out what’s new, connect with clubs and businesses, and come see the outdoor rides and gear used by locals. These shows are also intended as fundraisers for the local non-profit recreation clubs and places that inspire outdoor participation in our community.
“We started our business to be more than just a brewery to enjoy great craft beer and complementary food,” said Bjorn Butow the other owner of CrossRoads. “Daryl and I wanted our business to be a positive contributor to our community and beleive these events provide a win-win for us and the outdoor recreation community.”
The street parties are brewery-led and will be fun, safe adult-oriented evenings with great live music, local craft beer, themed street food and interactive outdoor party games. Tickets are $29 (plus fees) and include a souvenir glass and the first drink. The event is for those 19 years and older with two pieces of identification. Tokens for food, beer, cider and wine will be sold on-site at $5 each. There will be tenting and the brewery indoors, including the manufacturing area, so these parties will occur rain or shine. Attendees are encouraged to plan ahead for a safe ride home.
“We’re excited to see the local owners of CrossRoads Brewing step up to host these street festivals,” said Colleen van Mook, Executive Director of Downtown Prince George. “These events are important contributors to the vibrancy of downtown, along with our many existing businesses and special events. In fact, their July street festival will be part of our expanding Downtown Summerfest weekend.”
CrossRoads Brewing is Prince George’s first craft brewery that opened in March 2017 in downtown Prince George. CrossRoads represents Prince George at the geographical centre of the province, highlighted by the convergence of the Nechako and Fraser rivers, the intersection of Highways 16 and 97, and the crossing of the railway. CrossRoads also references the critical decisions that are made at key moments in life. You can follow the brewery on Facebook and Instagram, and at www.crossroadscraft.com