The Prince George Spruce Kings have made a key addition to their business staff, as Kyle Anderson has joined the club in the role of senior marketing manager.
Anderson, a graduate of Vancouver Island University’s Tourism Management Program, is no stranger to the BC Hockey League, having worked for the Nanaimo Clippers in game day operations from 2011-2013, and as a broadcaster for the West Kelowna Warriors from 2014-2016.
Not only has he seen the BCHL side of marketing and game day promotions, his experience also includes a season with the VIU Mariners Athletics Department, as well as numerous volunteer experiences from the RBC Cup in Vernon, and a pair of Canadian Collegiate Athletic Association National Championships in Nanaimo.
“I’m extremely excited for this opportunity,” said Anderson, in a press release. “Prince George is such a great hockey town and in my short time here I have really noticed the passion for sports in this community. I’m excited to get into the full swing of things.”
Spruce Kings President Rick Turgeon adds: “Kyle is a welcome addition to the hockey club, as his experience and schooling shows. We are looking forward to working with him and growing the corporate sales and attendance at games.”
Anderson moved into the area last week and got to observe the two games over the weekend. His first full week will culminate in a pair of games against the Coquitlam Express.
“We’re going to try some new things,” Anderson stated about his plan, “the biggest thing in a market like this is getting the students back involved, from both the fan perspective and the operations side of things, at both the high school and collegiate level. I’ve seen a couple former volunteers move on from the BCHL to University where they got involved with sports management after their experiences. It’s a great learning league.”
