The recent Treasure Cove Casino Senior C Invitational and B.C. Senior C Provincial Lacrosse Championships in Prince George were definitely a success.
“This year was the largest ever Senior C Men’s Provincials and it was the first time it was broadcast on the radio,” said President and League Commissioner Glen ‘Moose’ Scott. “With the success of the 2017 Treasure Cove Casino Senior ‘C’ Invitational and BC Senior C Provincial Championship, Prince George is hoping to host the event again in 2019.”
Eleven of Western Canada’s best Senior C men’s lacrosse teams visited the city August 11-13th. The tournament featured ten teams from British Columbia, including three Prince George squads and the Airdrie Mohawks from Alberta. More than 1,300 spectators took in the action at the Kin Centres.
This tournament hosted over 300 participants, and generated more than $244,000 collectively in local visitor spending, according to the Canadian Sport Tourism Alliance’s sport tourism economic assessment model (STEAM).
“Sporting events are major economic drivers in our economy,” said Erica Hummel, CEO of Tourism Prince George. “We are thrilled with the success of the Senior C Championship and look forward to supporting the Prince George Senior Lacrosse Association in their future hosting endeavors.”
The sport tourism industry represents $6.5 billion in annual spending by domestic and international visitors (Statistics Canada, 2016) and is a fast growing segment of Canada’s tourism industry.