The provincial government’s Buy Local program is providing 15 B.C.-based wineries and breweries with a combined total of up to $456,193 in funding to promote their local products through buy local projects, such as advertising campaigns and developing promotional materials.
Pacific Western Brewing Company is receiving up to $30,844 of Buy Local funding. As B.C.’s largest independent, locally owned brewery, the company has crafted a beer made solely with ingredients from B.C. called Cariboo Springs Lager. The funding will help launch marketing campaigns and create promotional materials for the new brew.
The creation of Cariboo Springs Lager from local ingredients is supporting B.C.’s farmers and families that help make Pacific Western Brewing’s craft possible, while bringing a passion for local agrifoods and great tasting beer together.
Pacific Western Brewing was established in 1957 on a fresh water spring in Prince George. Over the past 60 years, the company has achieved many milestones. The brewery is bringing B.C. flavours to beer lovers all around the globe.